Improved
"Has MMM Revenue" Saved View
July 23rd, 2024
Additionally, we released a new default view for all Prescient users: 'Has MMM Revenue.' This new view is now available via the View dropdown on your Performance page.
This view simply excludes campaigns where MMM Revenue is less than $0, meaning that it will have no effect on the Channels or Tactics views unless there are Channels/Tactics with revenue less than $0. The goal is to provide you with a view that shows only campaigns with sufficient historical spend data to be fed into your models.
For more information, check out this product video below: