KPI Report: MMM % of Total

We know how important it is for marketers to track the proportion of their eCommerce revenue that is coming from Media, known on our platform as MMM % of Total. This metric appears as a hero metric on the Performance Page, but users asked us for the ability to track this metric over time so that they can correlate and dips or spikes to changes in strategy, events, promos, or external factors.

In addition to having MMM % of Total on the Performance Page, we have included it on the KPI card on homepage as a time series chart. Users can plot any date range, compare date ranges, and see the split between Amazon and Shopify as a percent of total ecommerce revenue (if applicable).