MNTN Connector is now available as a CTV channel

We found a number of issues with the original version of the CAC models where we were explaining too many of the total new customers from media spend (leaving little room for word of mouth, promotion periods, or non-measured channels). This version addresses these concerns through some ML model updates, and is now available for all customers.

Now, users can include campaigns in their optimization knowing that spend will stay the same as it currently is, but they are making an explicit decision to not run the optimization procedure (but still see the forecast for that campaign in the scenario outcome).