Additionally, we released a new default view for all Prescient users: 'Has MMM Revenue.' This new view is now available via the View dropdown on your Performance page.

This view simply excludes campaigns where MMM Revenue is less than $0, meaning that it will have no effect on the Channels or Tactics views unless there are Channels/Tactics with revenue less than $0. The goal is to provide you with a view that shows only campaigns with sufficient historical spend data to be fed into your models.

For more information, check out this product video below:

We're excited to announce that Tatari is now supported on Prescient!

To get started, navigate to your organization’s Connectors page and add a new Tatari connector - either Tatari Linear OR Tatari Streaming (creating one will enable modeling and reporting for both Linear and Streaming campaigns). Once you've connected your account we'll start ingesting and modeling your data.

If you've already connected Tatari as part of our beta program, no action is necessary!

StackAdapt is now available!

To get started, navigate to your organization’s Connectors page and add a new StackAdapt connector. Once it’s done syncing, the data will be displayed on your dashboard.

If you've already connected StackAdapt as part of our beta program, no action is necessary!

Salesforce Commerce Cloud (SFCC) is now supported as a revenue source!

If you’d like to switch your current revenue source to SFCC, navigate to your organization’s Connectors page and create a new SFCC connector. Then, let your customer success representative know that you want to make the switch.

Product @ Prescient has been busy bringing a new feature to the platform that our users have been asking for: attribution reporting by marketing Tactic. We heard from many of our users that they are currently operating this task manually, and hosting lookup sheets that they can use in excel to aggregate campaign reporting.

We wanted to find a way to automate this effort in our platform, because we know that digital advertising is usually aggregated into sets of common characteristics which we could align with industry standards. Also, we heard from users that having the ability to see results aggregated into a consolidated hierarchy that makes sense to their business is crucial to understanding performance throughout the funnel and ultimately making decisions on how to move or allocate ad dollars.

In the future, we will be able to use these data to inform the model so that we can increase its accuracy in predicting what probably happened in terms of performance. We will also ultimately be able to use these data to create a blinded database of benchmarks, so that you can compare your spend and performance to a blinded index of your peers to figure out both by Channel and Tactics how your business stacks up. But that's for a future feature release...

For now, let's dig into how you can start using this feature now so that you can start visualizing results in the context that is most useful to you.

How to label campaigns with Tactics:

Visit the Settings page of your platform, by clicking on the gear button on the top right side of your platform instance, and then clicking on the Tactics sub navigation:

You'll see a listing page of all of your campaigns, which you can filter down or search for campaigns. You can select the campaign corresponding tactic using the drop down menu on the right side.

Alternatively, you can bulk edit multiple campaigns at once.

To see your results, simply visit the Performance Page and see the new sub header called Tactics. There is a helpful button at the bottom as well that rolls up any campaigns without tactics set that will redirect you to the settings page.

We certainly hope this feature helps you in your growth journey to make faster decisions with more useful context.

NeonPixel is now available as a CTV channel

Users can now keep their scenarios private, or choose to share publicly with their team

Taboola is now available as an advertising channel

Resolved a bug 🐛 where the "No Change" spend in campaign forecasting did not match the Optimizer tool.

Added new columns to split out Base and Halo revenue from total MMM Revenue on the Performance page.