Getting Started

Welcome to Prescient

Getting started with Prescient is simple.

You will receive an email invitation to join your organization’s Prescient account. From there, the platform will guide you through connecting the data sources that power your media measurement and forecasting.

Most connections are completed through automated integrations and take only a few minutes.



Step 1: Accept Your Invitation


You will receive an email inviting you to join Prescient.

Select the link in the email to:
1. Create your account.
2. Join your organization.
3. Enter the Prescient platform.


If you do not see the invitation, check your spam folder or contact your Prescient representative.


Step 2: Connect Your Data

After signing in, Prescient will guide you through connecting your organization’s data sources, click on Start onboarding to begin.

Connecting your data

Integrations, Outcome Metrics, Advertising and Web Analytics

Once onboarding begins, you'll see the channels that need to be connected for your workspace.

Depending on your setup, you may not have any integrations to connect—and that's okay. Complete this step to continue to the next stage.

Most integrations use a secure sign-in flow. You will simply:

  1. Select a platform.
  2. Sign in to the connected account.
  3. Choose the relevant accounts or properties.
  4. Approve read-only access.
  5. Save the connection.

What Can You Connect?

Media Platforms

Connect the advertising platforms where your organization invests in media, such as Meta, Google Ads, TikTok, Pinterest, Snapchat, Microsoft Ads, Amazon Ads, YouTube, connected TV providers, podcast and influencer vendors, and offline media providers.

These integrations provide campaign delivery and spend data—including spend, impressions, clicks, channels, tactics, and campaigns—that Prescient uses to build and measure your Marketing Mix Models.

Ecommerce platforms

Connect the platforms that manage your revenue, orders, and customer data, such as Shopify, Recharge, Amazon, or other ecommerce and subscription platforms.

These integrations provide the business outcome data that Prescient uses to measure the impact of your media investment and power Marketing Mix Models.

Retailers and marketplaces

Prescient can incorporate sales from retailers, marketplaces, and additional storefronts. This is especially important when media influences purchases outside your primary ecommerce website.

Analytics platforms

Connect analytics platforms such as Google Analytics to provide additional context about website traffic and customer behavior.

Warehouses and custom sources

Connect data warehouses and other custom data sources, including Snowflake, BigQuery, SFTP, shared files, Google Sheets, internal databases, and custom APIs.

If your organization uses a custom or less common data source, your Prescient team will work with you to configure the appropriate integration.

Select the Right Accounts

Some platforms may contain several advertising accounts, stores, properties, brands, or regions.

Choose only the accounts that belong to the business you want to measure in Prescient.

For example, if your login provides access to several brands, select only the brand associated with your Prescient organization.

Prescient will guide you through this selection during the connection process.


→ Learn More About Connectors

For detailed instructions on connecting your integrations, see the Connector Setup Guide.

*Prescient does not use these connections to make changes inside your advertising, ecommerce, or analytics platforms.



Step 3: Let Prescient Sync Your Data

Once a connection is complete, Prescient will automatically begin importing the available historical data.

You do not need to keep the platform open or manually upload recurring reports.

Prescient manages the ongoing data sync so your models and forecasts can stay current as new data becomes available. The initial sync time may vary depending on the platform and the amount of historical data available.

After your data sources are connected successfully, a confirmation email will be sent. Review the email and follow next steps.



Step 4: Confirm Your Data

After your sources have finished syncing, Prescient will provide a simple summary of the imported data.


Your team will review a few key metrics, such as revenue, media spend, total sessions and total subscriptions to verify that your data has been connected correctly. You do not need to audit every transaction or campaign.

The goal is simply to confirm that the high-level totals look consistent with the systems your team already uses.

If something does not look right, flag it in the platform and the Prescient team will recieve a notification and resolve the problem.



Step 6: Begin Using Prescient! 🚀

Once your data has been connected and validated, Prescient will build your organization's Marketing Mix Models and prepare your workspace.

Your Prescient team will then schedule a kickoff call to walk you through your first results. During the session, you'll learn how to measure the impact of your media, evaluate model accuracy, identify which channels and campaigns drive performance, uncover opportunities to scale, and forecast future outcomes with confidence.

You'll also get an introduction to Prescient's AI-powered insights and recommendations, so you can start making data-driven marketing decisions right away.

With your models in place and your kickoff complete, you're ready to begin measuring, forecasting, and optimizing your media investment with Prescient.



A Simple Onboarding Checklist

  • Accept your Prescient invitation.
  • Sign in to the platform.
  • Connect the relevant accounts.
  • Allow the data to sync.
  • Confirm the high-level totals.
  • Review your first model with the Prescient team.

That is all you need to get started!



Do I Need Technical Support?

For most customers, no technical work is required.

Standard advertising, ecommerce, retailer, and analytics platforms can be connected directly through automated integrations.

You may need help from a technical team only when connecting:

  • A data warehouse
  • An internal database
  • A custom API
  • A nonstandard media vendor
  • Historical files that are not available through an integration

If you use a custom or unsupported data source, your Prescient team will help determine the best way to integrate it. Contact your CSM or [email protected] if you need assistance.



Who Should Connect Each Platform?

The person connecting a platform should have access to the relevant account.

For example:

  • A paid social manager may connect Meta.
  • A search manager may connect Google Ads.
  • An ecommerce owner may connect Shopify.
  • An analytics owner may connect Google Analytics.
  • A retail owner may connect marketplace or retailer data.

Different team members can connect different platforms. No one person needs access to every system.



What If My Platform Is Not Listed?

Contact your Prescient representative.

Prescient supports a wide range of automated, file-based, warehouse, vendor, and custom connections.

The team will help identify the fastest and simplest way to bring the data into the platform.



What Happens Next?

After onboarding, you can begin exploring Prescient’s core capabilities:

  • Use the AI Action Center to identify important insights and opportunities.
  • Use Model Center to understand model health and performance.
  • Use Attribution to evaluate incremental media contribution.
  • Use Media Forecaster to simulate future spend changes.
  • Use Budget Planner to compare longer-term media plans.
  • Use Measurability to understand which campaigns have enough data to support reliable forecasts.

Prescient turns your connected data into a continuously updated foundation for media measurement, forecasting, and optimization.



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