Prerequisites

• To connect AppLovin, you need a AppLovin account.

Setup Instructions

1. Log in to your AppLovin dashboard using your master user account (not a sub-user account) to access the Report Key.
2. You can retrieve your Report Key in the Keys tab of the account page in your AppLovin dashboard.
   1. If you are unable to find the Report Key, please reach out to your AppLovin Account Manager.
3. Enter the Report Key you found in Step 1.
4. Click Save & Test.

Additional Details

Why does AppLovin Channel Revenue and ROAS show up as $0?

Currently, we do not display channel-reported revenue and ROAS from AppLovin because their API does not provide this information. However, we can still provide modeled metrics since we collect the necessary time-series input data, such as spend and impressions.

What is the attribution window for reported channel revenue for AppLovin in their UI?

1 day view, 7 day click

How far back does AppLovin data sync?

We sync data for up to the last 45 days from the date of connection.